Active Members of the ICG who wish to become an Authorized Penley Dealer can enjoy a variety of benefits – such as:

Dealer Demo Shaft Program

Plug N Play Demo Packages for Dealers

Penley Buyback Program

Penley is offering an additional discount off of our Wholesale Dealer Pricing to our friends who are ICG members – contact us to learn more!

This offer is available only to current members of ICG (International Clubmakers Guild)*.

* In order to receive the discount when ordering please let us know whether you are a member of ICG

Learn more about our Dealer Programs

Handcrafted and precision built for extreme performance & accuracy
designed to give the player competition fairway accuracy – with more shots staying in the Grid.

The ET3LD’s are:

• Handcrafted and precision built for extreme performance & accuracy.
• Produced in small lot production runs of 20 or less shafts per each flex range.
• Each ET3LD shaft is individually numbered per each lot produced.
• Available in 3 flexes (X, XX & XXX)
• ET3LD Shafts are gloss black with white pearlescent Penley sleeve and rings.

http://www.penleysports.o4sdesign.com/products/et3ld-long-drive-shaft/

New – QUASAR ET3 Wood
Prior to this year we released the QUASAR ET3. The QUASAR ET3 Shaft was developed for a wide range of players of all levels of play looking for a softer, forgiving shaft feel, while keeping all the benefits of FEEL, Control, Distance & Accuracy the ET2 Pro Tour Series shaft was designed for:

http://www.penleysports.o4sdesign.com/products/quasar-et3-shaft/

Updated for 2018 – Pt2 Platinum Fairway Woods

• Designed exclusively as a true fairway, and not a cut down driver.
• Design feedback and input from Penley Staff Advisor & Golf Legend – Tommy Jacobs
• Increased shaft weight for more strength, giving the player better stability for hitting off of the fairway.
• Each Model of the 3, 5 & 7 Wood model is a unique design of its own, with different mechanical and physical properties.
• Precut to length to compliment the playing length and head weights for the 3, 5 & 7 wood.
• Designed to maintain swing weights typically used in a 3, 5 & 7 wood.
• Updated with a deep metallic blue sleeve and rings set against a custom platinum finish made exclusively for Penley.

http://www.penleysports.o4sdesign.com/products/fairway-wood/

Upgraded for 2018 – Hybrid Heater2 Shaft

The Hybrid Heater2 was initially designed for Tour use based off of tour player feedback and placing in the top 10 & 20 in multiple PGA Tournaments. The result is a hybrid that gives the player optimum launch, distance, spin rate & trajectory.
Updated version of the Tour proven Hybrid Heater2 now features Penley sleeve and rings in Optic Yellow with a Gloss Black finish.

http://www.penleysports.o4sdesign.com/products/hybrid-heater2-shaft/

ET2 Pro Tour Series Shaft

Making its debut on the PGA Tour and placing in the top 10 in multiple PGA Tour events, including 2nd place in the Mayakoba Golf Classic, the ET2 wood is a tour proven, high performance driver shaft and one of our best sellers:

http://www.penleysports.o4sdesign.com/products/penley-et2-shaft/

Executive Player (EP) Series

Part of the Graphite Light (GL2) Series and enhanced with Penleys proprietary QMIT process, resulting in enhanced feel, greater distance & improved shot control. The Executive Player Line is ideal for the higher handicapped player as well as players of all skill levels. Available in both Woods and Irons.
Woods:

Executive Player Wood Shaft

Irons:

Executive Player Iron Shaft

With the development of Penley’s performance design & manufacturing processes such as the TBAR (Tip to Butt Aspect Ratio) algorithm and ZONE FLEX Characterization, Penley Golf Shafts are a level above all others.

Made In The USA

Each and every Penley shaft is handcrafted and made in the USA in San Diego, California.

by GolfWRX’s own Ben Alberstadt, the article touches on our recently released QUASAR ET3 shaft as well as how our processes of  the TBAR (Tip to Butt Aspect Ratio) algorithm and Zone Flex Characterization can be ‘fine tuned’ to a players needs.

Read More about the Article

Part of the ETA (Energy Transfer Accelerance) family, The QUASAR ET3 Shaft is an expansion of its predecessor, the Tour-proven ET2 and is designed to benefit a wide range of players at all levels of play – including the Touring Pro, while maintaining all the benefits of superior FEEL, Control, Distance and Accuracy the original ET2 shaft was designed for. Additionally, the QUASAR shaft utilizes Penley’s proprietary TBAR Algorithm and Penley’s ZONE FLEX CHARACTERIZATION resulting in a shaft design that gives the player a softer feeling, more forgiving shaft feel with tighter dispersion with less compounding of miss-hits, which means more drives stay in the fairway.

“Penley has always been known for a consistent, high quality golf shaft and we are excited to announce the latest design – the QUASAR ET3,” The company writes.

“With Penley’s QUASAR shaft, players will experience incredible consistency, accuracy, and with Penleys TBAR and Zone Flex Characterization implementation – expect tighter dispersion with less compounding of miss-hits which means more drives stay in the Fairway.  Players can expect Penley’s QUASAR shaft to deliver incredible consistency, accuracy and control to take their golf game to the next level.”

Along with the Signature Sleeve and Rings Penley shafts are recognized for, The QUASAR ET3 continues the Penley tradition and pays homage to the original ETA –while maintaining its own identity – the QUASAR  ET3 shaft features a custom silver coat made especially for Penley with Metallic Blue sleeve and rings.

The QUASAR ET3 is scheduled for release in late February 2017 and will be available in R S and X flexes with a suggested retail price of $249.00.

About Penley

Penley Shafts, based in San Diego, California, handcrafts the highest quality golf shafts using the absolute best materials and every shaft is manufactured in the USA. Established in 1986 by Carter Penley, Penley Research and Development is a sports research and development company dedicated to building better golf equipment, one shaft at a time.

When I started writing this, I didn’t know much about the history of Torrey Pines other than a couple of tidbits that most locals know. With the Farmer’s Insurance Open coming up, I came across some information related to this well known golf course, which was very surprising and informative.

Here are some fun factoids you may or may not know about Torrey Pines:

The Name

Torrey Pines is named after a rare pine tree (the Pinus torreyana) that lives in only two locations – Santa Rosa Island off the coast of Santa Barbara and in San Diego within the Torrey Pines State Reserve. The Doctor who discovered the tree in 1850 was not Dr. Torrey; instead it was discovered by Dr. Charles Parry who named it in honor of Dr. John Torrey, who was his mentor.

Torrey Pines – The Army Base 1941-45

Before Torrey Pines was ever conceived as a Golf Course , it was first Camp Callan – an Army anti-aircraft artillery replacement training center during WWII. The base was operational from January 1941 – 1945 – Less than three months after the Japanese surrender in August 1945, the camp was declared surplus and the lease terminated.

Torrey Pines – The Race Track 1951 – 1956

After Camp Callan closed, the buildings were removed, but the streets still remained. Typically the races were held at Del Mar, but a last minute disagreement from the Del Mar organizers left racers without a location to race. A suggestion was made to move the race to the abandoned streets of Camp Callan – thus creating the Torrey Pines race course by accident. It ended up being very popular, so the races remained at Torrey Pines.
Familiar names to this circuit, such as Phil Hill, Dan Gurney, Masten Gregory, Carol Shelby, and many celebrities, were frequent visitors. In 1955, the City of San Diego decided to make Torrey Pines into a golf course, with the last race being held in January 1956.

Torrey Pines – The Golf Course – From Inception to Redesign(s)

The original design of the course was laid out by William P. Bell but passed away before it was started. His son, William F. Bell – oversaw and completed the final course design. Torrey Pines Golf Course opened in 1957 and has two 18 hole courses on-site.

Though sources seem to be inconsistent, Torrey Pines has been redesigned multiple times. Billy Casper, who then had a design partnership with golf architect David Rainville, redesigned both courses in 1975. This was followed by Stephen Halsey and Jack Daray, Jr. in 1988.

The last redesign was in 2001 by Rees Jones. In hopes of being selected to host the US Open, Rees Jones was hired and set out to rebuild the South Course. The rebuild was a success and, in 2002, Torrey Pines was chosen to host the 2008 U.S. Open and will host the U.S Open again in 2021.

The PGA Tour and the San Diego Open

Prior to Torrey Pines, the San Diego Open was played at multiple courses throughout San Diego county. In 1968, the San Diego Open made their home at Torrey Pines Golf Course. While we know the event as the Farmers Insurance Open, the PGA Tour’s San Diego event has been known by other names. Entertainer Andy Williams, who was also an avid golf player, was the celebrity title sponsor from 1968- 1988 and the event was known as the ‘Andy Williams San Diego Open’. Along with Andy Williams, the following sponsors were involved:

Wickes-Andy Williams San Diego Open – from 1981-1982
Isuzu-Andy Williams San Diego Open from – 1983- 1985
Shearson Lehman Brothers Andy Williams Open – from 1986-1987
Shearson Lehman Hutton Andy Williams Open – 1998

In 1992 Buick became the Title sponsor, renaming the tournament the Buick Invitational in 1996. Buick remained the Title sponsor until 2009, and in 2010, Farmers Insurance became the Title Sponsor and is currently known as the Farmers Insurance Open.

Other great factoids about Torrey Pines

My personal favorite Penley Factoid – John Daly winning the Buick Invitational in 2004 – And the following morning opening up our local paper and seeing this photo:

No one expected Daly to win. The only thing the papers seemed to have talked about was Tiger Woods, local favorite Phil Mickelson, and many other players that seemed to have a better chance at winning. But Daly’s hard work paid off. The irony that no one expected him to win as well as a little known golf shaft company such as Penley beat out the bigger names and bigger companies- well you can’t really put a price tag on it. Its the American Dream – seeing the little guy, the underdog, going against the odds – and succeeding.

I remember I was so excited at the time that I grabbed the article link from our local paper with the story and sent out a department-wide email (at the time I was in Quality Assurance), citing not only Daly’s amazing accomplishment, but also my Pops hard work – and dedication to making the best product quality product here in the United States. We take pride in keeping our products American-made, rather than sending it out overseas like many other companies have chosen to do (including to my boss who was, at the time, trying to cut costs by having our QA jobs outsourced to another country). I’m sure I wasn’t very popular that day, taking a stab at his outsourcing plans, but that’s another story for another day.

Daly went on to earn the PGA TOUR Comeback Player of the Year.

At the time of this win, the players WITB wasn’t readily available online, but Daly’s WITB for shafts were:

Penley ETA driver
Penley I.M.S. Irons and wedges (soft wedges)
Penley MON-Y Putter

The View

The view from the Torrey Pines Golf Course and surrounding area is breathtaking. Should you ever visit our fair city, you absolutely must try to schedule a game of golf; at the very least, a visit to Torrey Pines is strongly recommended. If you are feeling somewhat adventurous after a game of golf and want to explore the surrounding area, simply look down the cliffs below and you may just get a view of the ‘Naturist’ (nude)  friendly – Black’s Beach. A word to the wise: what is seen there, cannot always be unseen…

C Penley

To learn more about Torrey Pines and other facts, please visit:

Camp La Jolla: http://camplajolla.org/

The Chicane: http://thechicaneblog.com/2009/02/02/lost-track-torrey-pines/

Rees Jones – http://www.reesjonesinc.com/torry-pines-south/

USGA – https://www.usga.org/content/dam/usga/pdf/press-releases/usga-announces-three-usopen-sites.pdf

Other references :

http://www.sandiegouniontribune.com/news/2004/feb/16/doing-it-the-daly-way/

http://www.sandiegouniontribune.com/news/2004/feb/16/golf-buick-daly-thrills-crowd-wins-playoff/

Scott Smith, made his way through an impressive list of Senior competitors , when in the final round he went up against Jason ‘Golfzilla’ Zuback. Zuback, a 5-time World Long Drive Champion and previously a member of the Penley Long Drive team for many years, defeated Scott Smith in the Final Round.

Scotts professional accomplishments include: LDA World Long Drive record holder of 539 Yards, 2002 Pinnacle Distance Challenge beating John Daly by 36 yards for $100,000, RE/MAX World Long Drive Finalist (2006, 2007, 2008, 2009, 2010, 2012, 2014), and now 2^nd place in the 2015 Worlds Long Drive Championship Senior Finals at the Winstar Casino.
Built by Patriot Golf’s own Lonny Larson, The Penley ET2 LD shaft incorporates Penley’s TBAR technology, specifically for Long Drive competitors and big hitter with swing speeds of 115mph+, to provide superior feel, control and distance. For more information please visit www.penleysports.o4sdesign.com

About Penley:

With 30+ years of designing and manufacturing the best graphite golf shafts in the industry, Carter Penley’s shafts have been in play by top professional players worldwide for many years. Penley shafts are 100% designed and manufactured in the USA and utilizes Penleys own proprietary TBAR (Tip To Butt Aspect Ratio) manufacturing method with Zone Flex Characterization. Penley, known for building quality golf shafts, through advance design, materials, and manufacturing processes, are made to the most exacting tolerances. Penley golf shafts are primarily designed to create the optimum club for the player, including the Touring Pro. The company is located in San Diego, California with distributors and dealers throughout the world.

For more information about Penley Golf Shafts, please contact PRD – Penley Golf Shafts at 619-668-0043 or sales@penleysports.o4sdesign.com, or visit www.penleysports.o4sdesign.com

San Diego, CA – October 9, 2015 – Penley Golf Shafts announces the signing of LDA World Record holder Scott Smith, to a multi-year Penley endorsement contract.

Scott Smith, LDA World Long Drive record holder of 539 Yards and multiple Long Drive event winner, is now using Penley shafts exclusively and is currently using the  Penley ET2 Long Drive shaft.

The Penley ET2 LD shaft incorporates Penley’s TBAR technology, specifically for Long Drive competitors and big hitter with swing speeds of 115mph+, to provide superior feel, control and distance.

Scott Smith who set the World Long Drive Record for 539 yards playing Penley has been using the Penley ET2 Long Drive shaft with a Bang Golf LD Head.
Built by Patriot Golf’s own Lonny Larson, Scott LOVES the FEEL of the ET2 LD and has agreed to come on board as part of Penleys Long Drive Advisory Staff. Scott was recently quoted as saying:

“I started my longdrive career 2001 winning my first event with Penley shafts, going on to set a record of 539 yards with the Penley Ultron.  I knew after testing the new Penley (ET2 LD), I was ready for more titles”

Welcome Scott and best of luck to you at the Worlds Long Drive Championship this week!

About Penley:

With 30+ years of designing and manufacturing the best graphite golf shafts in the industry, Carter Penley’s shafts have been in play by top professional players worldwide for many years. Penley shafts are 100% designed and manufactured in the USA and utilize our proprietary TBAR (Tip To Butt Aspect Ratio) manufacturing method with Zone Flex Characterization. Our quality golf shafts, through advance design, materials, and manufacturing processes, are made to the most exacting tolerances. Penley golf shafts are primarily designed to create the optimum club for the player, including the Touring Pro. Our design yields a shaft with precision and control like no other by exhibiting the most consistent load/unload characteristics of any shaft in the market.

The company is located in San Diego, California with distributors and dealers throughout the world.

For more information about Penley Golf Shafts, please contact Penley Sports at 619-668-0043 or sales@penleysports.o4sdesign.com, or visit www.penleysports.o4sdesign.com. For tour promotions or dealer/distributor inquiries, please contact Troy Anderson at 715-892-4580, or troy@penleysports.o4sdesign.com.

Contact:

Chanel Penley, chanel@penleysports.o4sdesign.com

San Diego, CA June 23, 2015 – Penley Research and Development (Penley Golf Shafts), the golf industry’s premier shaft manufacturer, is pleased to announce QMIT, their newest advanced golf shaft design and manufacturing process. This new process creates a shaft providing optimal response throughout the stresses of the loading phase, factory tunable torque resistance modes for all swing types, and when coupled with Penley’s small lot custom production runs and the use of the highest quality aerospace materials produce consistent quality unmatched in the industry.

“QMIT is an exciting new development for Penley representing an entirely new and proprietary process reducing internal stresses and effectively redirecting flexural stiffness to manage torque resistance throughout the golf swing,” said Carter Penley, CEO of Penley Golf Shafts. “Simply put, QMIT allows Penley to tailor a better balanced composite laminate for golf shafts. For the seasoned player, QMIT provides a stable performance platform to deliver the club head to the ball consistently, resulting in enhanced feel, greater distance and improved shot control.”

Penley golf shafts featuring QMIT design and manufacturing process will be launched in Mid-Summer 2015 and has already been incorporated  into the Penley Executive Player Line . For more information about QMIT, please visit:
http://www.penleysports.o4sdesign.com/penley-shafts-introduces-new-qmit-design-manufacturing-process-for-golf-shafts/.

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About Penley Research and Development
Penley Shafts, based in San Diego, California, handcrafts the highest quality golf shafts using the absolute best materials and every shaft is manufactured right here in the USA. Established in 1986 by Carter Penley, Penley Research and Development is a sports research and development company dedicated to building better golf equipment, one shaft at a time. For more information visit http://www.penleysports.o4sdesign.com

The new QMIT project being developed by Carter Penley with the invaluable feedback from Staff Advisor Tommy Jacobs.

Tommy is in the process of completing the first round of player testing and spec development. The feedback so far from Tommy has been encouraging and his design/development suggestions are most helpful and in depth especially when Tommy gets into the feel, playability and trajectory characteristics. As soon as Tommy finishes his thorough field testing, I will gather all data and with Tommy’s input, complete the prototype phase and hopefully the shafts will be ready to go with a limited production and distribution run.

Tommys ability to wring out a new design is one of the best and most methodical player. I have had the opportunity to work with and literally cuts the development time in HALF for a new design phase. The Cost and Time savings is almost immeasurable.